TView has always offered a simple yet complete solution to analyzing television plans. Now, with in its latest versions, TView provides new ways to assist and improve on construction of plans. The Optimize command uses the media plan components you specify to find an optimum mix, and the Switchpitch command gives you a fast and easy way to explore possible plan alternatives.

 

Optimize "tunes" the plan, to improve the reach or effective reach. The plan that it constructs will be just about the "best" that is possible using the specified media components. Switchpitch starts with a different premise, that you pretty much like a given plan, but that you want to see what happens if you make trade-offs between media components.

 

Optimize and Switchpitch are each individually quite useful, but they also work together well. Many times, a plan that is "optimal" in terms of reach may not be quite so ideal in terms of showcasing, image, opportunities for merchandising, or other real-world factors that aren't easily quantified. Thus, it's common to tweak even an optimal plan to balance raw numeric measures with other planning needs.

 

Sometimes, the notion of what is "best" is hard to define: there are qualitative and judgmental reasons why one plan may be better than another, even though its reach is technically a bit higher. The exciting "fave" feature in Optimize, together with Switchpitch, lets planners use their experience with the brand to intelligently craft a plan that is sellable and sensitive to unique brand needs.

 

TView provides the tools to create television plans that truly produce the best for your clients.

 

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