Improving Your Plan
Contents
TView gives you the tools to build, study and refine your television plans.
Here are some approaches and how you might use them:
| • | Discover some likely dayparts and line items to add to your plansheet with the reports on the Rankers menu |
| • | Start off with some reasonable placements on your daypart line items using Fill / As It Falls |
| • | When faced with a choice of this or that, try Find Best Balance of Two Plans |
| • | This, that or the other? Try Find Best Balance of Three Plans |
| • | Let TView find the best combination of line items with the powerful Optimize command |
| • | At any point along the way, you can think about many alternatives using the Switchpitch™ command |