Plansheets: Crafting Your Media Plan
Contents
A "plansheet" is your document in TView for creating and improving media plans.
| • | Demographics: Defining your targets |
| • | Adding Dayparts and Vehicles: What are the components of your media plan? |
| • | Local Market Media and Planning: Mixing national and local media |
| • | Side-by-Side: Plans or Demos? |
| • | What to Show in the Table View: More pieces to the puzzle to examine and tweak your plan |
| • | Plan Descriptions: Short labels for your plans |
| • | Detailed Results: A cornocopia of discoveries about your plan! |
| • | Crafting and Adjusting Plans: Goodies for refining your plans |
| • | Improving Your Plan: All about optimization |
| • | Settings: Effective reach and more |