What to Show in the Table View 
Contents
When you start a plansheet, the Table view shows just the media names, and has a column for cost-per-point and for the "In" checkboxes:
But there are more goodies you can add, for example:
To choose what columns you want to see, click on that icon, which brings up this dialog:
Columns in the Table View
Column |
What It Is |
To Learn More |
|---|---|---|
Name |
The name of the vehicle |
|
#Networks |
The number of networks used to define this vehicle |
|
Network Names |
The names of the networks used to define this vehicle. You can also see the names simply by waving the mouse pointer over the line entry's name. |
|
Rating |
The approximate rating for the vehicle for the current demo. Note that these are ratings for a set of in-home respondents, not including visitors or out-of-home viewing. |
|
Cume |
The cume potential for the vehicle |
|
Resp Cume |
The number of respondents (not projected) in the current demo who have ever used this vehicle during the study period. This includes both households and persons. |
|
Source impressions |
This is used only with web/online vehicles |
Online/Web Advertising |
Where |
Restrict a vehicle's coverage to a specific geographic area |
|
Constraint |
Restrict a vehicle's potential to a specific set of homes |
|
Occurrence and Unique ID |
These are used if you need to have the exact same daypart/network line two or more times on the same plansheet. The occurrence is shown in the column header with a ditto mark ("). |
|
Weight |
Scale the delivery of a vehicle |
|
Unit Mix (30s, 15s) |
Define the mix of unit lengths to be used on this vehicle. This affects the meaning and application of your CPP and CPM entries. |
|
Doublespot |
Will two spots be placed in each commercial pod? |
Shown on Both Columns and Results in the Table View
Column |
What It Is |
|---|---|
CPP |
Cost-per-point for this vehicle against the current demo |
CPM |
Cost-per-thousand impressions for this vehicle against the current demo |
Results Area in the Table View
Column |
What It Is |
To Learn More |
|---|---|---|
Reach |
Who saw your ad campaign? |
|
Effective reach |
What portion of the current demo will be effectively reached by this plan? |
|
Cume Max (%) |
What percentage of the demo ever watched anything on any of the elements of this plan, within the study period? |
|
Cume Max (000) |
How many people or homes in the demo ever watched anything on any of the elements of this plan, within the study period, in thousands? |
|
Cost totals as whole number Cost totals in thousands |
Choose how to display the total cost (and also any subtotal lines) |
|
CPRP |
Cost-per-rating point for this plan and demo |
|
Impressions |
Number of impressions generated by this plan for this demo |
|
Reach (000) |
Homes or persons reached by this plan, in thousands. (Reach as a percentage is always shown.) |
|
Estimated spots |
The approximate number of spots that will be placed to implement this plan |
|
# of entries, # of nonzero entries |
Count of components in the plan, either all available components, or only those that have active entries |
|
Sample count, cume, reach, impressions |
Plan performance within the survey panelists, unweighted |
|
Want To See These In Every New Plansheet?
If you'd like to see the columns you've chosen appear on every new plansheet you create, click this:
