Sometimes you’re not using the same dayparts or same GRP levels in different cities or regions.  For example, your prime time plan might use different GRPs in Los Angeles and San Francisco:

 

 

 

 

Or, there might be a national plan with heavy-ups in certain regions or specific markets:

 

 

In these situations, the plan is different in different areas. To study this, we will need to tell TView about which parts of the plan apply to which areas..

 

 

To See the "Where" Column

 

Click on the icon.  (See "What to Show in the Table View".)

 

 

In the dialog that follows, click on the "Where" checkbox, and then OK.

 

 

 

Now we have a new “Where” column on the plansheet!

 

 

We will use this to mark each plan line.

 

 

 

Changing the "Where" Definition

 

 

Click under the "Where" column and on the line entry you wish to adjust.  That brings up a popup menu. The first time you see this it will just have two entries, "All" and "New":

 

 

To define a new geographic area to be assigned for a media line, choose "New".

 

A dialog follows that is pretty much the same thing as the dialog you use to define demographics, except that the only choices it offers have to do with geographic areas.  Make your choices, change the name if you so desire, and click OK. That media line now has been tied to that piece of geography.  Also, that geographic area is added to the popup menu, making it easy to assign it to other media lines:

 

 

Use "All" to restore a media line to the full area defined by the current demographic.

 

Using the "Where" column we are able to say that some plan lines apply to one city or region, and some other lines apply somewhere else.

 

The grand total at the bottom, and on the “Details” tab, show results for the whole target demographic, such as Women 25 to 54 nationally.

 

If you want to see plan results for the combined defined area, define a new demo that covers those areas.

 

 

GRPs Are For the Defined "Where" Area!

 

This is important!  When you make a GRP entry on a media line with a "Where" specification, that GRP value applies to that geographic area!

 

Consider this sample:

 

The "Late" daypart does not have a "Where" entry, and 47 points are placed on it.  That means that we want to put 47 points on national media using the Late daypart.  Then we have two lines for regional splits, for the Midwest and for the Pacific region.  They each are to receive 37 points in Prime.  But that "37" means 37 points in each of those regions, not nationally.

 

To make it clear what kind of GRPs we are talking about, entries for geographic areas are italicized, along with the name of the geographic area.  "Midwest" and "37" are both italicized, that's how we know they go together.

 

Note that this works differently than when you use the "Constraint" column!