Online/Web Advertising
Contents
Planning an Online Campaign in TView
Nielsen Media Research in the U.S. offers an "NTI-Online fusion" data set combining both television usage and online usage data at the respondent level.
TView provides extensive support for this data. Just about anything that can be done with television data in TView can now be done with online data, or even online and television usage combined.
See the following topics to plan online/web advertising in TView:
| • | Installation: If fusion data has not yet been installed at your company location, your IT people can read this appendix for instructions on setting up TView for use of the online fusion data. The online fusion data is available to those who license it from Nielsen. |
| • | TView newbies: If you are just learning about TView and want to use it for planning of online advertising, click here for a short intro to the system. |
| • | Define online vehicles: before you add online/web vehicles to a plan, you define them for use. |
| • | Place online vehicles: Place vehicles to be added to your plansheet |
| • | Plan entries: learn how to add entries to the online vehicles in your plan |
| • | Technical details: How does this all work? Just where does this online fusion come from? Click to learn more. |