Local Market Media and Planning

 

TView is pretty flexible when it comes to handling local planning, even though it uses national respondent level data.

 

Here's what's covered in this section:

 

At least among the areas and markets reported by the data supplier within the data source it provides, you can quickly report how a plan performs market by market.

 

Creating and reporting on a plan in a single geographic area is pretty easy, just by declaring a demographic accordingly.

 

Handling different plans specs for different areas is also possible.  To do that, we use the "Where" column.

 

 

 

 

 

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