Media Wisdom
Contents
Learn about the subtleties of media terminology, TView, how it all works, and some approaches for solving thorny media problems with TView.
| ❖ | Test your understanding of media terms! What is the best description? |
| ❖ | The data sources that are supported by TView |
| ❖ | For your convenience, our comparison of the four U.S. Nielsen data sources for television |