Supported Data Sources
Contents
TView supports the following sources of respondent-level data. To use any of these, you must license them from their suppliers.
Data Supplier |
Data |
Notes |
U.S. Nielsen |
Mid-Minute Respondent Level Data (MMRLD) |
One minute from every quarter-hour (or fraction thereof) of viewing by respondents in the national NTI panel. Reported continuously. |
All-Minute Respondent Level Data (AMRLD) |
All minutes of viewing by respondents in the national NTI panel. Reported continuously. |
|
Persons Cume Study (PCS) |
Biennial study reporting viewership to predefined "mini-schedules" of a few spots each, by respondents in the national NTI panel.
Since the PCS does not provide data in a form from which custom dayparts can be constructed, access to it is direct as a choice for a new plansheet rather than via a script. |
|
IBOPE |
On-going, continuous data from IBOPE's panels in Central and South America |
|
BBM Canada |
On-going, continuous data from BBM's panel in Canada |
|
Arbitron |
PPM test data |
When Arbitron was testing and rolling out their PPM technology for measurement of radio and television, TView was used to analyze patterns of audience and accumulation. This was the foundation for a presentation by Arbitron to the international ESOMAR conference. |
To discover which of these data sources you are licensed to use, read the topic Data You Can Use.
For the U.S. Nielsen data sources, detailed comparisons are on the next page, U.S. Nielsen Data Sources.