This panel simply recaps the specified schedule. Percentage breakouts by component are provided for GRPs and cost. If you have provided CPP estimates, cost summaries are also shown. In addition, if you have also provided a universe estimate for the demo, CPMs are shown for each component. If any rules have been entered, those are also shown here.

 

 

Subtotals and Percentages

 

You can see breakouts of portions of your plan by using subtotals. Place a subtotal line under each such desired section of the plan.  Then switch to this Recap panel to see the percentage of the total GRPs in each subtotal group.

 

 

 

 

Tip: If you want a short description of a plan to use elsewhere such as in Word or an email, right-click on the plan heading, and choose "Copy".  A text recap of the plan is placed in the clipboard, and from there you can Paste it anywhere:

 

Component        CPP        Plan B

Broadcast Prime General  - ABC        22222        100.0

Broadcast Prime General  - CBS        23232        30.0

Broadcast Prime General  - Fox        22212        125.0

Broadcast Prime General  - NBC        20111        70.0

Total                325.0