At the heart of what TView does is this:

 

 

So, before anything else, let's make sure we all understand these two most basic terms!

 

 

GRPs

 

This is what you are buying in a media campaign.

 

It's a measure of the oomph of the campaign you are putting into a market, relative to the size of that market.  A plan placed in Los Angeles for 175 GRPs (a.k.a. "points") has the same oomphfulness as a plan for 175 points in Fargo.

 

 

 

Reach

 

Let's keep this really, really simple:

 

 

That is, when someone says, "Have you seen that commercial with the funny talking kangaroo?", what they're asking is have you seen that commercial ever.  They do not mean did you see it last Tuesday on CBS at 8:32 pm.  They mean did you ever see it.

 

If you've ever seen the commercial, you've been reached.  If you haven't, you haven't been reached.

 

 

 

See also: