How can you demonstrate the value in a good television plan?  What can be done to make a plan even more attractive?  Planners can attack such challenges with T•View's tools and reports.

 

Dual frequency distributions on impressions/audiences

 

Optimize to a budget

 

2 plans:  compare, add, Find Best Balance

 

Fill/As-It-Falls

 

HH income vs personal income (refer to Thomas Sowell)

 

Optimization scatter report and video