Get Info: TVD Database
Contents
The TVD database is at the heart of the system, since it provides audience information used by your plansheets.
But what's actually in that TVD database?
Get to this "Get Info" window in any of these ways:
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Choose "Get Info" on the Help menu |
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Click on the database name or the "i" symbol in the upper right of any plansheet |
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After a script has been constructed, click on the name of the new database, shown on the bottom right of the script. From the popup that follows, choose "Get info about this database". |
TView opens its "Get Info" window, starting with basic info about the TVD database in the "About this Database" tab:
Click here to open the Windows folder that contains the TVD database.
Click if you wish to see what's in some other TVD.
Switch to a report on the households providing audience data in this TVD database.
Depending on your data source and the details to which you subscribe, this profile includes breakouts of the households by such characteristics as:
| • | Region, Time Zone, County Size |
| • | Market rank |
| • | Markets |
| • | Black / Spanish |
| • | Use of Spanish and English |
| • | Household Income |
| • | Head of Household: age, education, occupation |
| • | Household size |
| • | Cable status |
| • | Electronics: VCR, DVR, DVD, phones, Internet, etc. |
| • | Housing |
| • | Cars and trucks |
| • | Geodemographic segments: PRIZM-Z6, PRIZM-BG, P$YCLE, ConneXions |
This info is also available as a report using the "Demos" menu with these commands:
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In a tree display, list all of the available dayparts, and the networks in each:
In a straight list, show each of the dayparts and networks included, along with details.
Click on any column heading to sort.
List the networks available in the TVD database. Click on any column heading to sort.
The individual reports can be saved to a text file.