What IS a Daypart?

 

It used to be that the word "daypart" meant merely part of a day.  Media planners would specify components of a broadcast plan using days of the week and times of the day.

 

Today, the definition has been broadened considerably.  We use "daypart" to mean any collection of buyable entities, considered as a unit.  Thus, "Monday through Friday, 10 am to 3pm" is a daypart, but so is "Discovery and TLC between 6pm and midnight except for the program 'Walking With Dinosaurs'".

 

In TView, several different qualifiers are available to help define dayparts.  They are:

 

 

 

 

A daypart may be defined by a single qualifier, such as:  Monday through Friday, 10 am to 3pm

 

Or, a daypart may be defined by several qualifiers:  Discovery and TLC between 6pm and midnight except for the program "Walking With Dinosaurs"

 

Tabs for Defining Dayparts

 

In TView, you build the definition for a daypart using these qualifiers by going to the separate tabs available:

 

 

 

When a tab has been used in the definition of a daypart, the name on the tab is shown in upper case with a blue background.  For example, with the definition Monday through Friday, 10 am to 3pm we would see:

 

 

 

But for the definition Discovery and TLC between 6pm and midnight except for the program "Walking With Dinosaurs" we would see:

 

 

 

 

"Use This Definition"

 

Each panel has a checkbox "Use This Definition".  When you make an entry on a panel, this box is checked.

 

To remove an element from a definition, you only need to uncheck this box.