Navigation: Scripts: Creating a TVD Database:

Data Source

Contents

To specify what data source is to be used, or the dates to be included in the database, click on "SOURCE AND DATES":

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Then, the rest of the script window will show the dialog for entering these details.

Data Source

If it is not shown already, choose the appropriate data source by clicking on this "Change" button:

In the dialog that follows, select the desired data source:

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TView supports the following sources of respondent-level data. To use any of these, you must license them from their suppliers.

Data Supplier	Data	Notes
U.S. Nielsen	Mid-Minute Respondent Level Data (MMRLD)	One minute from every quarter-hour (or fraction thereof) of viewing by respondents in the national NTI panel. Reported continuously.
	All-Minute Respondent Level Data (AMRLD)	All minutes of viewing by respondents in the national NTI panel. Reported continuously.
	Persons Cume Study (PCS)	Biennial study reporting viewership to predefined "mini-schedules" of a few spots each, by respondents in the national NTI panel. Since the PCS does not provide data in a form from which custom dayparts can be constructed, access to it is direct as a choice for a new plansheet rather than via a script.
IBOPE		On-going, continuous data from IBOPE's panels in Central and South America
BBM Canada		On-going, continuous data from BBM's panel in Canada
Arbitron	PPM test data	When Arbitron was testing and rolling out their PPM technology for measurement of radio and television, TView was used to analyze patterns of audience and accumulation. This was the foundation for a presentation by Arbitron to the international ESOMAR conference.

For the U.S. Nielsen data sources, detailed comparisons can be found here: U.S. Nielsen Data Sources.

Where Is Data (Data Path)

The source data for audience information is kept in weekly ".DAT" files. These files must be kept in one place. That place can be a directory along with TView, or it could be on an entirely different drive or server.

If you have selected the data supplier (e.g., U.S. Nielsen All-Minute) and TView is not displaying any messages about not finding the data, then this path is probably set correctly already, and you're good to go.

The "Where is data" box in the script tells TView where to look for this data:

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You could type the text path directly into the box, but it is much easier to simply point to it. Click on the "Look for data folder" button. Then, navigate to the drive and directory that contains the weekly ".DAT" files. You will know you are there when you see the list of files in the box on the right. Then click "OK".

NOTE: For much more detail about how TView searches for the data and files it needs, and how the system administrator at your company can configure TView accordingly, see the section "INI Settings" of this document.

So far, you have told TView the supplier of the data to be used and where the weekly DAT files are located. TView will tell you what weeks are available at the location you specified:

Next, you will specify the date span to be used in picking up audience data.